World market packaging industry:
The global packaging industry has a production value of 820 billion U.S. dollars in 2014 and is expected to reach 1 trillion U.S. dollars in 2020. Almost all of the world’s residents will be exposed to this industry on a daily basis. By 2018, Asia is expected to account for more than 40% of global demand, and South America, Africa, and Eastern Europe are expected to have significant growth.
With the increasing demand for packaging globally, brand owners and manufacturers are also facing more challenges. In terms of sustainability, consumers are using increasingly high standards to demand retailers and brands, and are more willing to purchase products from companies that have significant influence in this area. At the same time, shopper's behavior affects products and packaging because shoppers try to manage their budgets while also wanting smaller, more portable packaging. More and more brands use packaging as opportunities to connect with consumers in new ways: strengthen brand image; increase sales and customer loyalty through limited editions and special packaging; establish brand authenticity; provide consumers with what they want Information about the product or brand you want.
Packaging is the most accurate marketing tool for connecting with consumers. Packaging made of cardboard or flexible materials accounts for more than half of the packaging used worldwide every day. Songde is one of the industry leaders in these fields and continues to provide brand owners and packaging manufacturers with the innovative and effective new technologies they need.